Is Viber the missing piece in your communications strategy? Here are some of the features that sets Viber apart from other messaging apps on the market. With today's consumers now seeking the convenience of chat apps, businesses have to do what Ross Geller from the TV show "Friends" said best: "Pivot!" And Viber is one chat app that allows you to do just that.
While we’re not suggesting that voice calls or email will entirely go out of style, this research does show that the once ordinary method of leaving a contact number and email address on your company homepage simply won’t cut it anymore. Don’t believe us? A 2020 survey conducted by Rakuten Viber revealed that 53% of customers are more likely to buy from companies that they can contact via chat apps, and 56% of customers would prefer to text rather than call a business.
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When it comes to modern-day marketing, chat apps are the secret weapons of many forward-thinking businesses.
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